YMCA of Greater Rochester

 

Dear Visitor:

 

You may have recently heard in the news that the Y is changing the way we present ourselves. For the first time in 43 years, we are unveiling a new brand strategy. In the coming months, you’ll begin to see this new strategy come to life in our voice and visual communication, but we thought it was important to provide a brief overview about what’s happening.

 

This change comes at a critical time, because it is designed to increase understanding of the impact we are making in the community. Our nation and community face unprecedented challenges, and the Y wants to open its doors to more people who can benefit from what we have to offer. At the Y, we’ve always known that positive change only comes about when we invest in our kids, our health and our neighbors. And that’s why we’re here.

 

We have three areas of focus:

Youth Development - because young people need caring adults to provide support, guidance and encouragement as they grow.

Healthy Living - because wellness in spirit, mind and body strengthens our very being, and enhances our interactions with others.

Social Responsibility - because we truly are in this together, and together we can harness our individual strengths and bring about positive change around us.

 

Here’s what hasn’t changed:

Our Name - we are still the YMCA, and in fact, those letters have been incorporated into the new logo. However, in everyday language, we will begin to refer to our organization as “the Y,” which is how most people already refer to us.

Our Values - our core values - Caring, Honesty, Respect and Responsibility - are still a part of all that we do. It is our hope that our new brand will elevate these values and bring focus to our cause.

Our Promise - the YMCA has always been committed to strengthening the foundations of community by nurturing the potential of kids, improving health and well-being, strengthening families and supporting our neighbors; and our new brand strategy will reinforce the work that we do.

 

So while we’ve changed our appearance to better reflect the work we do and the positive impact we make, we’re still supporting this community in the same way we always have. We look forward to enriching more lives and more families, and to further strengthening this community for decades to come.

 

Learn More about our Brand Revitalization: